Time for a Cricket Break ?!

So, yet another ‘chokers' tag and the men in blue are back home, perhaps an early exit would give some of their ‘stars’ more time to focus on their endorsement commitments - be it a pesti cola, or a soap bar or an idiot box. What is wrong in losing? After all plain logic would suggest there can only be one winner atop the podium in the end. Look at the two teams that made it to the finals - a team which is much ahead of the rest of the pack in world cricket today and another, which appears to be on a revival run of sorts ahead of hosting the world cup next year. Perhaps peaking at the right time to make the event next year a very well balanced one.

Already the game is losing out its charm amidst the minnows and the teams at the end of the rung are only getting worser by days. A World cup seems more to be a contest between the same old 8 teams and a bunch of minnows for whom a mere appearance in the world event seems to be a solace than any chance of pulling-out a surprise.

What caught me curious was a comment thrown by Tony Greig in the post-match analysis of the last India-Aus clash. ‘India is so much important to the world of cricket and their early exit is such a big loss’. Of course it would be, leave alone the array of talented batting line-up that once gets clicking can enthral any audience, but more than anything, the economics that revolves around these bunch of eleven and the association they are part of namely the BCCI.

Look at what lies ahead of us. If the BCCI is to be believed, cricket to be played in Malaysia, Europe, the Yankee land, Africa, where not. If you tell me, it is all in the name of ennobling the game of cricket across the globe, I can leave the pleasure of seeing a Malaysia or China at the helm of cricket to my great grand children, when I see the every day demise of the same game in Zimbabwe, Kenya and a Bangladesh. The newly appointed cowboys of BCCI are all set to milk the cashcows to the max and dont be surprised if the national team ends up playing against a Brunei X1, just because the crown king of Brunei wanted to showcase cricket to his son and sent his fat cheque book to Mr.Lalit Modi. Some financials in one of the news channels says, the BCCI would end up burgeoning its coffers by close to $25 million for each such tournament and majority of this money comes from selling television rights.

It is a street-fight between the media houses - ESPN, TEN Sports, Set MAX, Zee and Sahara - judicial intervention is so frequent these days. Anyone with a decent camera and a fat cheque book can get the telecast rights. Don't be surprised with all his clout as the communication minister, Sun TV may join the fray too soon. Where does the money come from for all these channels - advertisements, ofcourse. Right from the pesti-colas to motor bikes to consumer durables all targeted at a market that no one can resist. A society with an ever increasing midddle-class and whose spending habits are making every corporate entity drool over. While BCCI gets busy milking the cashcows, who ensures the quality of the telecast? 5 ball overs are the norm of the day. And the moment a wicket falls, all we get to see is a priyanka chopra. A fast bowler walking back to his bowling mark, squeeze in couple of commercials. Ball getting wacked out of the ground for a six - you get to see a dad trying to fix nuptials for his daughter thru BSNL. Its another story that the commercials have become almost like a mini documentary these days; few of them running to almost a minute. Soon it would time for a 'Cricket Break' amidst a conutinuous stream of commercials.

The TV screen is already cluttered with an animated advt at the bottom, the BCCI logo in one corner, the broadcaster logo in another corner and another advt animation between those two; yes the most important cricketer caught in between all these. Soon you would require a big screen TV, if you really want to watch some cricket or all you might get to see is the score ticker at the bottom and continuous relay of commercials with some cricket in-between.

Look at the number of spectators in these venues; all you could see was empty plastic seats in Malaysia. It was a pitiful scene during the India-WI series as well where the locals clearly had their preferences right and were more interested in seeing the Trinidad & Tobago at the soccer world cup than lining up to the cricket field. For whatever reason, all chennai got to watch on the first day of the DLF cup was a blank screen of Zee Sports. Later I read somewhere that there was a tussle between Zee and the local cable distributor.

So, where is the game of cricket heading inspite of the burgeoning coffers of all the cricketing boards? How much of all this money is used in the name of cricket, leave alone bringing in new nations under the bandwagon, reviving the loosing charm among nations like Bangladesh, Keyna and a Zimbabwe is the need of the hour? Soon, the cricketers may soon wear billboard shirts like the F1 drivers. Why not? They get a chunk of the pie as well. Wonder how much of a loss would it be for the sponsors on a final clash sans India? Tony Greig is perhaps right, it is not Indian Cricket that is so important to the world, but the Indian market that is becoming the cynosure of all these media houses to target their commercials.