Save the Food!
Save the Food!
The entire politico went up in unison to decry George Bush when he made those aphorisms on the growing Indian middle-class and their growing appetite - literally - leaving a dent on the global food supply-chain! To many, what Bush said was the quite the obvious, and he did have the concurrence of many economists worldwide who attribute the crisis to the burgeoning demand for food from the developing nations, rather oddly combined with a global supply shrinkage. If not for the tersely phrased Bushism, spare a moment to reason the food crisis and try to relate it to the world around us, especially at a time when the global food prices are at the highest in more than a century. May be Bush should have rephrased his statement to mean, that, it is not the increasing consumption alone, but along with that, the increase in wastage of consumable food that contributes to this global food crisis.
The entire politico went up in unison to decry George Bush when he made those aphorisms on the growing Indian middle-class and their growing appetite - literally - leaving a dent on the global food supply-chain! To many, what Bush said was the quite the obvious, and he did have the concurrence of many economists worldwide who attribute the crisis to the burgeoning demand for food from the developing nations, rather oddly combined with a global supply shrinkage. If not for the tersely phrased Bushism, spare a moment to reason the food crisis and try to relate it to the world around us, especially at a time when the global food prices are at the highest in more than a century. May be Bush should have rephrased his statement to mean, that, it is not the increasing consumption alone, but along with that, the increase in wastage of consumable food that contributes to this global food crisis.
On your next visit to a marriage hall or any party, look around to see how much of food is really left untouched on every plate or the banana leaf - if you happen to be from the South. Or, when you go out dining with your family and order a sumptuous thali, spare a moment to the number of cups of supplements that are thrown away. Or, when you visit a south-indian restaurant, look around to see how many people really consume all the multiple variants of the chutneys and sambhar that get served with the delicious dosas and idlis. If every drop could make a mighty ocean, it is no trivia to infer that every grain of devoured food could turn out to be a pile. This in turn can feed millions, especially in a country like ours which is attracting the global attention for its surging count of billionaires on one hand and still has a big portion of its mass not able to afford one decent meal a day. Every grain of rice and every piece of vegetable that goes into making these delectable, add up. We may lag way behind the western nations on the average per-capita consumption of food. But, I bet, we Indians, could be leading the pack on average per-capita wastage of food.
In this context, it is quite interesting to pay attention to few common practices in the West, where people at the end of a meal, do not hesitate to ask for their ordered left-over to be packed for future consumption and the availability of smart customization of a meal based on preference and measure. Why would the wealthy nations do this? Simple economics - extend the value of the commodity got in exchange for the money you paid plus being a smart consumer - why pay for things which you are not going to consume?
Ours' is a society of certain very amusing parodies. Why would us, brought up in a predominantly conservative mind set, with our elders who with their thrifty lifestyle had always planned to save for the future, not adopt this practice when it comes to our food? There were days when we used to eat our rotis or rice from previous day for their own nutritional values. But, along with the newgen lifestyle cometh our disregard for our beliefs, our own conscious rejection of our age-old value system and a contrarian outlook that takes everything for granted. With newly acquired wealth and money, we feel we can get anything for money, even with a sole idea of wasting it. Somehow, we attach a sense of pride towards having everything fresh. No canned food, except for the pickles, and food Processing as an industry is still at its nascent stages in this country with a significant chunk of what we cultivate going as wastage sans proper storage and lack of transportation logistics.
The sky-rocketing food prices could be a blessing in disguise for us to realize the economics of food over the pleasure of buying food irrespective of consuming it. What we are going through as part of the global food crisis could just be the tip of the iceberg of an impending reality. With agriculture losing its economic value-proposition in many parts of the country, shrinkage of arable lands across the globe, and the decline in the ever miserable lifestyle of the farming community, it is only a matter of time when we start paying little more attention to the food we pay for. If not just for the MTV culture and an hip-hop lifestyle, there is much more to be learnt from the West. If double whopper with extra cheese, pickles and a latte of your size, is the norm in the West, perhaps we soon should start sizing up our meal based on what we can consume. May be we would soon be paying for two idlis with extra chutney and an order of sambar, rather than assuming a plate of idli coming with an array of four to five supplements which we let go the drain. Sambar and chutneys in a sachet more like the sauces could be the order of the day.
Time for some serious thought; we have Save Oil, Save the Tiger, Save the Trees campaigns, why not Save the Food campaign for a change? The days ahead could see the food grain becoming the much conserved commodity, almost on the verge of extinction - at least to a select group of people across the globe.
